There’s no doubt about it, blogging is a great way to drive traffic to your site and ultimately generate new leads. One of the best ways to get your reader’s attention is with an attention grabbing call to action. For a while, I had a static call to action at the bottom of every post that asked the reader to subscribe to my blog. I liked the way it looked but I wondered if anyone was actually seeing it when they finished an article or simply just clicking away.
I thought about my habits when reading blogs and I have noticed a recent trend toward a pop-up overlay prompting the reader to take action…check out the newest post, download an e-book, create an account, and the list goes on. I thought about going that route and then quickly remembered how much I disliked those annoying pop-ups on the screen, especially when you are in the middle of reading an article.
What about a slide-in “pop-up” instead? Brilliant! They are convenient and discreet. They achieve the same thing in getting noticed but are out of the way and cleaner. So I set out on the web to see how other designers were creating these slide-in style animations assuming it was jQuery and indeed I was correct. If you’ve never seen one of these in action, take a stroll down to the bottom of this article and you’ll see what I mean.
In this video tutorial, part of my WordPress Tips & Tricks series on YouTube, I will be showing you how to create a slide-in call to action for your own blog or website. It’s as easy as creating a call to action graphic and then copying and pasting some code (check out this great tutorial by HubSpot for all of the code). Let’s get started!