Unless you live under a rock (even that rock may soon be receiving a wif-fi signal), you are probably accessing the internet on a daily basis. In fact, in North America 78.6% of all Americans are “plugged in” (source). So if you are a business in this digital age, how can you survive without a web presence or at least an informational website? The answer is simple…you can’t.
Undoubtedly, there are going to be those who are not buying into the hype. You may try to justify not having a website if you are not a tech based company or you aren’t selling products online but you would be fooling yourself to think that your potential customers are not online looking for exactly what you have to offer. For those who are unsure about whether or not they need a website for their business, I have put together the top 3 reasons why your company needs a website. Let’s get started!
When I’m looking to buy a product or hire someone to do some work, I want to know that I’m going to get my money’s worth. I like to read reviews and testimonials to get a feel for what I’m buying and ensure that I’m spending my money wisely. One of the most important aspects of buying a product or service is credibility. I want to know that the company is credible and professional. I’m sure that you feel the same way.
Now think about this from the perspective of your business. If someone is looking to buy a product or hire a professional in your field, how will they learn more about your business or read those reviews if they don’t exist? Furthermore, in today’s digital age, businesses without a website are considered to be antiquated and lacking in professionalism. A professional looking website demonstrates commitment and courtesy toward your customers. If I had to choose between two businesses and one of them didn’t have a website, it would make my decision very clear. What do you think?
Think about what you are doing right now for marketing. You might be buying ad space in the local paper, sending out postcard mailers, advertising in a local coupon book, or using any number of marketing tactics. All of these options have one thing in common…they are expensive. Marketing is without a doubt the greatest expense for most small businesses. So how can you get the most bang for your buck when it comes to marketing? I think you know the answer to that one!
A professional looking website is cost effective form of marketing that is out there working for you 24 hours a day and seven days a week. It’s like a living, breathing business card that can’t be lost. In addition, you can include much more content on a website than you can on a business card, postcard or mailer and you have the ability to update that content as often as you like.
3. Search Engines
Wouldn’t it be great if every sale or job immediately led to another customer through recommendation? We like to think that every satisfied customer is passing along our name but it doesn’t always work out that way. So how can you get the word out about the quality of your product or service? I’ll give you a hint…you’re on one right now!
Search engines have one job and they do it quite well. They return results for search queries. If you are looking for a plumber in Seymour, CT, you will find one on Google. If you are looking for a pool supply store near Ansonia, CT, Bing will give you several local options. So how do you get your business listed with these search engines. It’s simple really and there is only one prerequisite. You must have a website that the search engine can return to the user. Without a website…you essentially don’t exist.
In conclusion, as the mobile internet traffic continues to climb and people are spending more and more time online looking for what they need it is imperative that every small business have a website. It will give your business more credibility, provide you with new marketing opportunities and allow your potential customers to find you through search engines likes Google, Yahoo and Bing.
If you would like to talk more about the importance of a business website contact us today at 203.516.0359 or drop us a note using our contact page.